Mood Media website redesign. The assignment required wireframing, template development, front-end web design and page creation of over 120 pages. All 500+ pages on the website were updated in less than 24 months to match the updated branding of the company. Role in...

Mood Media mega menu prototype, design, wire-framing and development. The menu was developed alongside an additional 120+ pages over a 6-month period, in order to move the user from homepage through relevant content and finally conversion at an optimized pace. Role in...

Email design system for Mood Media that was developed to capture every sales point and implemented across all external email campaigns, developed and optimized in Salesforce's Account Engagement. The focus was to create a scalable system of email design to make...

Social media design system that was developed to make scalability easily achievable for the team in order to complete content calendar projects in a timeline and well designed manner. This system is enacted across many platforms for both paid and organic social posts...

Mood Media Brand Guidelines refresh and brand cheat sheet. Mood updated visual brand design and the copy for their mission, vision and company values. We needed to completely redesign and approach the guidelines according to the updated visual design and copy style. A...

Emails created for Mood Media's Shop site to drive customers to sign up for music service, based on promotional offers available throughout the year. Role in Project: Creative Director, designerback to category[dsm_image_carousel gallery_ids="3935,3936" lazyload="on"...

Monthly newsletter to Mood's customers and prospects. This email is built from different dynamic content modules inside the Account Engagement section of Salesforce. Optimization is the main goal in order to convert and gain engagement each month in the cycle. Role in...

Mood Media Experiential Media campaign. Part of a yearly research study campaign designing and developing an ebook, accompanying landing page, email and social assets. Business owners across business segment, verticals and revenue were surveyed about how in-store...

Pandora For Business homepage design for Mood Media. Role in Project: Designerback to categoryProject ScopeRelated Projects

Research study infographic booklet analyzing the evolving customer expectations of shoppers in physical stores. This research study dealt with returning to a more "normal" world post pandemic and the implications on shoppers returning to physical stores again. Role in...

Mood Media's 2019 research campaign Quantifying the Impact of Sensory Marketing. Designs for this campaign included an ebook, email and landing page. Role in Project: Creative Director, designer, front-end developerback to category[dsm_image_carousel...

A guide through the exhibit made like a travel journal brought a different dimension to the experience at the Harry Ransom Center. Freelance work for Rock Candy Media. back to categoryProject ScopeRelated Projects